Brought to you by the letter "v"
Recently the helpful phone book delivery people dropped the 30cm high stack of Auckland directories on our doorstep. They’re still sitting in our hallway encased in yellow plastic. We don’t use them at all - not even for laptop stands.
If I need a phone number generally I head for my nearest browser and go directly for a website - whitepages.co.nz isn’t even that much use if you’re guessing at the correct name of the entity you are looking for.
If I want to buy things I often like to look at the range of things available before I actually have to go somewhere. This is simply lazy efficient!
However, two destination stores I often visit don’t have a website (shock) or have one of the worst 1997-esque sites ever. As below:
Videon - for an amazing destination video store like Videon, with awesome titles, staff and ethos to not have an online catalogue much less a WEBSITE is hideous! I had to use the whitepages, and then I had to call them to see if what I wanted was in!
Vault - this is almost as bad though at least they have a web “presence”. It’s not quite what I would call a site *cough* http://www.vault-designstore.co.nz/ *cough*. It has a broken image on the front page and it only gets worse from there.
Come on… just TRY. Please. If not for the shoppers, for the children. Anyone.
PS: does anyone want our phone books?